Explanation
A company founded in 2014 in Shenzhen, specializing in 360° cameras and action cams. Market leader in immersive capture with consumer models (ONE X4, GO 3S) and professional models (Pro 2, Titan). Insta360 cameras are used to create the 360° photo and video content that is then distributed on VR platforms.
Real-world example
A videographer uses an Insta360 ONE X4 to shoot a virtual tour of a winery, which is then published on easystory360.
Practical applications
- Capturing 360° photos and videos to create virtual tours
- Filming immersive experiences in the field (reports, events, industrial sites)
- Documenting locations for VR training (factories, hospitals, construction sites)
- Creating 360° content for social media and immersive marketing
Insta360 product lines
Consumer cameras
- ONE X4: compact 360° camera, 8K, FlowState stabilization
- GO 3S: mini action cam, also 360° capable
- Ace Pro 2: AI action cam with wide angle
Example: A creator films a 360° hike with a ONE X4 mounted on an invisible monopod
Professional cameras
- Pro 2: 8K stereoscopic 360° camera for professional VR
- Titan: 11K, Micro Four Thirds sensor, cinematic quality
- Designed for high-end VR production and digital twins
Example: A team captures an industrial site in 8K stereo for a realistic VR training module
VR scenario
A communications officer films factory workshops with an Insta360 ONE X4 mounted on a monopod. The 360° footage is then imported into easystory360 to create an interactive virtual tour with information hotspots. The whole experience is distributed on VR headsets during open-door events.
Why it matters in professional VR
- The most widely used capture tool for creating content distributed on 360° VR platforms
- The quality of FlowState stabilization makes 360° videos comfortable to watch in a VR headset
- An essential bridge between the real world and digital immersive experiences