How do you show an international client what really happens inside a biosecure animal facility, an experimental station, or a commercial farm, without physically bringing them there? That's the challenge Innozh Animal Health & Nutrition entrusted us with. And the answer fits inside a VR headset.
Innozh: animal R&D within immersive reach
Innozh is a Technological Resource Center (CRT) and contract veterinary research organization, ISO 9001 certified, based in Ploufragan at the heart of the Zoopole. Specializing in animal health and production, Innozh supports industry players in the poultry, swine, and pet care sectors from preclinical studies through to field validation. Their work covers clinical and zootechnical trials, controlled infectious models, data analysis, and technical benchmarking.
The problem: this expertise is difficult to present. Trial sites (biosecure animal facilities, experimental stations, commercial farms, laboratories) are hard to access for health and regulatory reasons. Protocols are highly technical. Partners (laboratories, veterinarians, feed manufacturers, ANSES, Institut Carnot) are numerous. How do you give a prospect a clear, concrete overview of the whole operation at a trade show or during a sales meeting?
A VR journey to explore 4 research environments
Together with Innozh, we designed an immersive journey on easystory360 that lets visitors discover the department's various locations and areas of expertise in virtual reality, as if they were there:
- Biosecure animal facility: 360° photo tour of the installations with a presentation of the expertise areas (coccidiosis, necrotic enteritis, controlled infectious models)
- Experimental station: descriptive video of the premises and the various stages of a protocol — animal inoculation, lesion scoring, indicator monitoring
- Commercial farm: filmed walkthrough from the exterior of the building to the animal, with key steps (randomization, bird identification, weighing, clinical scoring)
- Laboratory: video of technical procedures — purification, isolation, and counting of coccidia, autopsy
The journey also includes interviews with key partners (farmers, veterinarians, feed manufacturers, laboratories, ANSES, Institut Carnot) and a focus on trial monitoring indicators: ADG, feed conversion ratio, clinical scoring, sampling, and microbiota analysis.
A prospecting tool, not just a communication piece
What makes this project different from a simple virtual tour is its commercial dimension. The journey is designed as a sales support tool: the client can choose what interests them (marketing authorization studies, zootechnical studies, infectious models) and the scenario adapts. They see the relevant facilities, understand how a study unfolds, and visualize the actual conditions of service delivery.
In just a few minutes of immersion, a prospect grasps what would take hours of PowerPoint presentations to explain. They can map their needs to Innozh's service capabilities, precisely visualize the various trial setups, and identify the possible monitoring indicators.
First presentation at SPACE Rennes
The project was presented for the first time at SPACE Rennes on the Village by CA Cotes d'Armor stand, with a standalone VR kiosk. Visitors put on a headset and followed a clear journey, segmented into short steps, designed to be understood in just a few minutes. Rather than a static pitch, the scene reacts to the visitor's gaze, displays points of interest, and delivers explanations calibrated for a professional, institutional, or student audience.
Key features of the setup:
- Guided journey with points of interest and scripted narration
- Gaze-triggered activation, no controllers needed
- Synchronized multi-headset mode for group demonstrations
- Remote control and monitoring from the booth
- Content updated quickly without recoding the experience
No-code creation on easystory360
The entire journey is created on the easystory360 platform, without writing a single line of code. Innozh's teams can assemble scenes, text, media, voiceover, and interactions through a simple interface. Distribution to VR headsets is done in just a few clicks. This approach makes it possible to update content as studies progress — a key advantage for a research organization whose results are constantly evolving.
Planned adaptations
The project is designed to be adaptable. The same immersive journey concept can be applied to the swine and pet care sectors, two other areas of Innozh's expertise. The modular structure of easystory360 allows the framework to be reused while changing the content specific to each sector.
What this project demonstrates for the agri-food industry
The Innozh case illustrates a still underexplored use of VR in the agri-food industry: immersive commercial prospecting. Instead of describing facilities, you let people visit them. Instead of explaining a protocol, you show it in action. Instead of listing partners, you introduce them through interviews.
At a busy trade show like SPACE, this approach captures attention, structures the narrative, and allows visitors to leave with a clear understanding of the value of the services. The content can then be reused in meetings, internal training, or at other trade shows, with the same quality and consistency.
For research organizations, cooperatives, technical centers, and agri-food industry players, this sets a new standard: show, explain, and convince through immersion, without compromising scientific accuracy or site security.